Whether personal brand building or business promotion, launching a blog is one of the best ways to spread your message. This is because blogs are trusted to be sources of information for people who are seeking accurate information online. When you decide to put up a blog, one important question that arises is which platform to use. The two most popular platforms are WordPress and Medium. If these are the two platforms on your mind, you may be having a difficult time to choose between the two. But, this blog will help you compare both the platforms and help you make an easier and informed decision.
What is WordPress?
WordPress is available in two versions – WordPress.com and WordPress.org. The first option provides a completely hosted blogging platform with various pricing options, while the second option has nominal price and needs you to download the open source file and host it on a Web server. In this blog, however, we will speak only about WordPress.org that has evolved into a fully-fledged customization content management system, and runs some of the world’s largest and most popular websites online. You must opt for hiring professional WordPress developers in India, if you want to build up or manage a WordPress blog or website, for outstanding results.
What is Medium?
Medium definitely lacks the diversity of WordPress, but it very well mixes blogging and social media, along with easy usage so that anyone can use it as a quick fox to share their story or create a personal brand online. Medium has today become a social media network for those who love telling their stories, thus laying a foundation for their personal brand. Everyone can share their story on Medium, out of which the platform filters the best ones and delivers them directly to the home page.
Which one is easier to use?
WordPress provides a total of 72 translations for its users! This enables the global accessibility of the platform, which has helped it to dominate the world of digitally written words. This makes it very easy for people to share their stories online with audiences across the globe. However, the open source software needs to be downloaded to access WordPress, and publishing content is a little more consuming as compared to Medium. On the other hand, Medium offers a less complicated and instantly accessible platform that helps people to quickly create their stories and share them across an integrated network of readers. This shows that Medium is far easier to use than WordPress.
Which one offers more features?
WordPress offers a wide range of features for creating a customizable and scalable blogs and websites. Therefore, WordPress can power both simple blogs and complex websites. It also offers thousands of themes, templates, and plugins, which can help you to add diversity to your blog. Medium, on the other hand, has tried its best to enhance its social media integration, Web analytics, and responsiveness across various device types, but it has always lacked the flexibility to support content management tasks.
Which is more cost-effective?
WordPress can be downloaded and hosted anywhere, which can also be controlled and customized by you; however, with a price charge. Conversely, Medium offers free service, but it doesn’t let you control your content or customize even the URL structure of your blog.
Winner: Medium (at the cost of nullifying control and customization)
Which one solves the purpose?
What is the purpose of your blog? Is it personal or professional? For a personal brand where you can share your stories, Medium is a great place to start because of its simplicity and single focus. But, if you want a more advanced professional blog with customization functionalities and SEO, WordPress is the better option.
Winner: Medium for personal, and WordPress for professional.
So, you can see that both WordPress and Medium serve different purposes. To sum it all up, we can say that WordPress is for businesses who are looking to launch an official blog with various functionalities, while Medium is for individual bloggers who want to share their personal stories. If professional branding is what you are into, make sure you hire qualified WordPress developers in India to make the task easier and burden-free.