Tag Archives: Web Development Bangalore

A Closer Look At How Google Search Works

Matt Cutts, head of the Google’s webspam team, details in a YouTube video how the search engine giant thoroughly scours the web on a daily basis to provide the most up-to-date results to users.

Google launched this site ‘How Search Works’ a little less than a year ago, although Google crawls the web on daily basis, that wasn’t always the case. “We used to crawl for 30 days… and then index for about a week and push that data out — and that would take about a week,” Cutts said. “Sometimes you would hit a data center with new data and sometimes you would hit a data center with old data.”

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Facebook’s Mobile App Ads Now With New Calls To Action

Facebook has announced new mobile app as options to developers to help drive up engagement. The ads let developers make use of seven specific calls to action choices to include in their apps.

In its first phase of mobile app ads, Facebook offered one call to action: “Install now”. Now the company is moving into the second phase and has added seven more: “Open Link”, “Use App”, “Shop Now”, “Play Game”, “Book Now”, “Listen Now” and “Watch Video”, which are all designed to increase engagement with existing apps.

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