Matt Cutts, head of the Google’s webspam team, details in a YouTube video how the search engine giant thoroughly scours the web on a daily basis to provide the most up-to-date results to users.
Google launched this site ‘How Search Works’ a little less than a year ago, although Google crawls the web on daily basis, that wasn’t always the case. “We used to crawl for 30 days… and then index for about a week and push that data out — and that would take about a week,” Cutts said. “Sometimes you would hit a data center with new data and sometimes you would hit a data center with old data.”
2014 should be a very interesting year in digital marketing. Innovation and new media platforms are changing the landscape and the past few years of experimentation should lean toward major advancements and changes in effective digital communication.
Digital marketing can be cost effective, but to make it really efficient here are few trends that are likely rule the roost in 2014.
When you search for images at a search engine, do you ever wonder why some pictures show up before others? You care about how your website ranks on Google, now it’s time to care about how your images rank, as they can be an important source for site traffic.
Google can index types formatted as BMP, GIF, JPEG, PNG and WebP as well as SVG. How does Google know if an image is about coffee and not about tea?
Google has acquired Bump, a smartphone app company whose service allows users to transfer files between handsets by tapping them together.
Terms of acquisition weren’t disclosed, so it’s hard to tell exactly how strong of an exit this was for Bump and its investors. The acquisition occurred just after Apple announced a wireless file-sharing tool, Air-Drop, as part of the new iPhone software, and Bump’s technology could interest the Android team.
Google announced they have improved the linkage data from Google webmaster tools “Links to your site” export option for “Download sample links”.
Earlier, the download sample links report downloaded a sampling of links in alphabetical order and stopped after a maximum of 100,001 links, it wasn’t that useful to users when they could get so many results from a single domain and there was no way to sort them.
If you’re running an Online marketing Campaign or about to embark a marketing campaign, one concept you cannot afford to skimp on is Search Engine Optimization. Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services.
Advertiser using the Yahoo! Bing Ad network received a number of updates in April, including new search and filter options, search queries reports that include stop words and special characters and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active.