How to Optimize Your WordPress Website Speed?

We all know how important a website’s speed is today. Time and again, it has been said that if your website takes more than 3 seconds to load, you start losing customers. 40% of users won’t stay on your site for more than 3 seconds to wait for it to load. With this attention span getting shorter, it is very important to speed up your website loading time. This blog will help you with some tips and tricks to optimize your website loading speed. But, before getting into any of the speed optimizing techniques, you need to first check where your website stands regarding the speed. You can use free online tools like Google PageSpeed Insights, Pingdom Website Speed Test or GTmetrix to determine your website loading speed, and to also know which parts of your website may be causing speed issues. Hire professional and experienced WordPress Web Developers in Bangalore so that you need to not worry about all these issues, as they are well-versed with all that needs to be optimized for faster website loading.

WordPress Website Speed

Choose a good theme

There are lots of good themes available for you to choose from. But, along with looks, you also need to check for the performance. Make sure to choose a theme that is good looking, but more importantly stands well at speed tests scores. If it is poorly coded, even a simple theme may slow down your website.

Optimize your images

Lots of images can slow down the loading speed of a website, but not if you have optimized images. Make sure to compress all your images and save them as JPG for the best results. You can also resize and crop your images, or shrink them through optimization plugins. You must also disable image hotlinking. Another advisable move is to have lazy loading on your site to postpone image loading until needed.

Get rid of unnecessary plugins

Depending on the size of your plugins and the compatibility they have with one another, your website speed may be affected. You don’t need to install all the WordPress plugins you see. Install only the plugins you need and make sure to delete the plugins you aren’t using anymore. Also, keep your plugins updated. Remember to focus n quality while choosing plugins. Before and after installing a new plugin, make sure to test your website speed. It is also advisable to use a plugin performance profiler.

Choose a good hosting provider

You need to find a reliable hosting provider who can manage all sorts of different content on your site like images, videos and infographics. You need to let go of free hosting services and opt for quality managed WordPress hosting providers instead. There are lots of shared hosting options available you can start with too. You can then scale up your plan for more bandwidth and other perks as and when the need arises. However, there are many factors you need to consider while choosing a hosting provider. These include price, management, technical specifications, daily website backup, overall rating/reviews, SSL support, website migration, and customer care support.

Use a CDN

With a CDN, you can store your site’s static contents like images, JavaScript files and CSS as cached copies on various servers across the globe. When a visitor clicks on your site, the server closest to the visitor’s location will retrieve and deliver your content, thus speeding up the loading time for that particular visitor. A CDN also minimizes latency as it reduces the distance between the server and the endpoint machine.

Upgrade your PHP

PHP is a scripting language used to create dynamic interactive websites. If you are using an outdated version of PHP, you are having a great negative impact on your website’s performance. Make sure you have an upgraded version of PHP whose functions are completely supported.

Enable caching

Caching is one of the best ways to speed up your site. It displays a static copy of your website rather than executing PHP and making database calls on every visit, thus saving you on loads of bandwidth I the process. So, install WordPress cache plugins to significantly boost up the loading speed of your website.

Clear your database

Using a WordPress website has the database containing ununsed and duplicated data that isn’t needed at all. Removing this data can significantly reduce the size of your database, thus making the backup process faster and improving your site’s performance. Also, limit the number of drafts stored to a minimum of 2 to 3 to serve as your backup copies.