Only creating a website for your business is not enough. It is also important that your website communicates your goal to the audience. What is the first thing that the users will see when they land on your website? Definitely, the headline of the page. If that interests them, they would consider to scroll down to check for the sub-headings, and then they will decide if they want to go through the entire content or not.
People won’t be spending even five minutes on a page if they don’t understand what the content is about. They would want to understand what your article is about just by reading the headline so that they know if they are on the page they can get their required information from. If they aren’t sure what the headline is about, they would likely shift to another page with a clearer message.
So, the headline is the most important element of a page. A headline should indicate the nature of the article on the page. So, you must have a clear title for your page that talks about the content. Apart from the headline, you can even add a tagline, which is a small piece of text that can help clarify the thought even better. It isn’t necessary to have a tagline if your headline is clear enough. This means that you must definitely have a headline, but not necessarily a tagline.
If you are writing a title for a single page or post, it is easier but, it becomes difficult to know what title to give to an entire website. So, you must map the goals of your business first. In order to provide an effective headline or tagline to your website, you will first need to analyze the benefits of your own business for the audience. This will also help you know your business better, and will let you know how beneficial you are and what areas you need to improve upon.
Try to put yourself in the visitors’ shoes. When they visit your site for the first time, what are they going to think about you? Keep your headline short and clear with only the necessary information present so that people know what exactly you will be talking about in your post. But, how would you know if what you write is clear to the readers as well? So, once you have decided on a headline, ask a third person who doesn’t know about your business to check and let you know if they understand what your business is about just by reading your headline.
Try to frame your headline in a way that implies an action. Use verbs that prompt a user to read your content. Let your headline tell visitors that they could benefit from your business, which will compel them to read further. You can also combine a tagline along with your headline on your site. This would explain your content more clearly and precisely. As mentioned earlier, it isn’t always necessary but, the effect of having a tagline will definitely be positive. It will help people know further and deeper what you are talking about.
Moreover, a great headline will also help in better SEO because just like many other elements, even headlines play a small but important role in the SEO of your business. For the best Search Engine Optimization services, you can get in touch with ‘WordPress-experts’ who will not only provide your websites pages great headlines but, will also take care of every other SEO factor on your site.