Only creating a website for your business is not enough. It is also important that your website communicates your goal to the audience. What is the first thing that the users will see when they land on your website? Definitely, the headline of the page. If that interests them, they would consider to scroll down to check for the sub-headings, and then they will decide if they want to go through the entire content or not.
Some websites report a “not found” or 404 error when users visit the page. This is because the server could not find what was requested. This is possible when a user attempts to follow a broken or dead link. When a user or search engine gets on to such a page with an irrelevant link, web servers show an HTTP status code of 404 to tell the user that the page doesn’t exist on the server. This is one of the most common errors found on the web, which creates a negative user experience and also have a negative impact on search engines.
Matt Cutts, head of the Google’s webspam team, details in a YouTube video how the search engine giant thoroughly scours the web on a daily basis to provide the most up-to-date results to users.
Google launched this site ‘How Search Works’ a little less than a year ago, although Google crawls the web on daily basis, that wasn’t always the case. “We used to crawl for 30 days… and then index for about a week and push that data out — and that would take about a week,” Cutts said. “Sometimes you would hit a data center with new data and sometimes you would hit a data center with old data.”
2014 should be a very interesting year in digital marketing. Innovation and new media platforms are changing the landscape and the past few years of experimentation should lean toward major advancements and changes in effective digital communication.
Digital marketing can be cost effective, but to make it really efficient here are few trends that are likely rule the roost in 2014.
When you search for images at a search engine, do you ever wonder why some pictures show up before others? You care about how your website ranks on Google, now it’s time to care about how your images rank, as they can be an important source for site traffic.
Google can index types formatted as BMP, GIF, JPEG, PNG and WebP as well as SVG. How does Google know if an image is about coffee and not about tea?
Facebook has announced new mobile app as options to developers to help drive up engagement. The ads let developers make use of seven specific calls to action choices to include in their apps.
In its first phase of mobile app ads, Facebook offered one call to action: “Install now”. Now the company is moving into the second phase and has added seven more: “Open Link”, “Use App”, “Shop Now”, “Play Game”, “Book Now”, “Listen Now” and “Watch Video”, which are all designed to increase engagement with existing apps.
Google announced they have improved the linkage data from Google webmaster tools “Links to your site” export option for “Download sample links”.
Earlier, the download sample links report downloaded a sampling of links in alphabetical order and stopped after a maximum of 100,001 links, it wasn’t that useful to users when they could get so many results from a single domain and there was no way to sort them.
If you’re running an Online marketing Campaign or about to embark a marketing campaign, one concept you cannot afford to skimp on is Search Engine Optimization. Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services.
Advertiser using the Yahoo! Bing Ad network received a number of updates in April, including new search and filter options, search queries reports that include stop words and special characters and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active.