Author Archives: administrator

What Is Ads.txt File And How To Create It?

People with malicious intentions are always on the go to trick ad platforms with fake clicks, fake impressions, and domain spoofing. Such ad frauds cost lakhs and crores of rupees to be wasted by advertisers and publishers every year. An ads.txt file is what protects publishers from such ad frauds. It is an initiative brought about by IAB Tech Lab, a non-profit organization, that permits publishers to declare who can sell their ads on their website. This initiative is supported by Google’s advertising platforms like Google Adsense, Ad Exchange, and Doubleclick; and other leading digital advertising platforms too. This idea has helped improve digital advertising standards today and potentially increase ad revenues for businesses. So, if you want to achieve the benefits of this program too, you need to learn how to create and manage an ads.txt file in WordPress.

But, before we start, it is imperative that you understand how the ads.txt file works. The ads.txt file improves transparency of online advertising by allowing publishers to announce who can sell their ad inventory. If a particular individual approaches an advertiser saying that they can display the advertiser’s ad on their website, it is better to check the website’s ads.txt file first. Doing so will show whether the company has the permission to sell advertising space on the website or not. This data is publically available, and can be crawled, stored, and searched by advertisers, publishers, and resellers.

Now, let us see how to create an ads.txt file. First of all, you will have to install and activate the Ads.txt Manager plugin, and then visit the Settings >> Ads.txt page to configure the plugin settings. This provides a simple text area where a line can be added to affirm each individual platform or reseller. The statement is depicted as follows.

[domain],[publisher ID],[direct/reseller],[advertising platform ID]

  • The domain is that of the company permitted to sell/resell your ad inventory.
  • The publisher ID corresponds to your account ID in the advertising platform.
  • The third option declares the relation type – whether it is direct or reseller.
  • The last field represents the ID of the advertising platform.

Easy creating an ads.txt file, right? But, remember to replace the default ID in the second field to your own publisher ID, or you may receive the following error message in your Google Adsense account –

“Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”

This warning indicates that your ads.txt file does not have your publisher ID. But, don’t worry. It is very easy to solve this error. All you have to do is go to Settings >> Ads.txt page and input the correct publisher ID in the plugin settings.

Nevertheless, note that an ads.txt file is supposed to be in the root directory of a domain name, which is why the plugin works only for root level domains, and not for WordPress installed in sub-domains, sub-directories, or a single site in a multi-site network.

For any kind of website development, website space management, and SEO issues, it is always better to let your work be in the hands of a trusted and professional Web design company in Bangalore. This will ensure that your work is always in safe hands, and that your website and its promotion is always being checked for any potential issues.

What New Features Does WordPress 4.9 Come With?

Launched a few days back (in November 2017), WordPress 4.9, more popularly known as “Tipton”, is another major version update from WordPress, one of the most popular and powerful open source website creation tool used as a blogging and website CMS by any professional web development company in Bangalore today. The name “Tipton” comes in honour of the Jazz musician William Bill Tipton. This new update is the second major WordPress release of the year 2017, after the 4.8 version “Evans”. So, what makes Tipton stand out from the rest of the WordPress versions? Let’s take a look.

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How Can Bloggers Detect AdBlock Users And Bypass The AdBlock Software?

Many bloggers depend on ad revenues to support their websites. And, you could be one of them. But, browser extensions like AdBlock can hurt your revenue potential, which is why you may be wishing to eliminate it. So, how do you detect AdBlock users and ask them to bypass the AdBlock software? This blog is here to help you. But first, let us understand what AdBlock is.

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Do You Know About These Amazing Things That WordPress Can Do?

WordPress is in account of 28% of the internet alone, which itself says a lot about how wonderfully it has been offering functionalities to its users. While we all know about the basic functionalities that it can offer like publishing tools, easy installation, upgrades, easy themes, extended plugins, and built-in comments, there is a lot more that the content management system has to offer. There are a lot of lesser known amazing features that WordPress can offer with its numerous plugins with the latest technology that are being released every day. Listed below are some such WordPress plugins that any professional Web Design Company in Bangalore would know and use to offer their users with amazing features.

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Why And How Should You Create A Blog Post Checklist In WordPress?

We all are human, and thus prone to making mistakes. So, when we write blog posts, it is obvious that we can tend to make mistakes there too. Even after checks and corrections, there is a tendency to have errors in our blog posts. This is why the most successful bloggers use blogging checklists to make sure that their blog posts are perfect. You can learn how to create a blogging checklist in WordPress here to avoid mistakes and speed up your editorial process. But before that, let us learn why you must have a blogging checklist in the first place.

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Are You Choosing Appropriate WordPress Development Services?

WordPress is one of the most loved and admired content management systems in the Web development segment today. Just like other big organizations have, you may also be planning to have your website (personal or professional) built on the WordPress platform; and for this, you may be in search of professional and skilled Web Development Services in Bangalore. Outsourcing Web development projects is what everyone is doing, which has made available innumerous companies offering these services. Some of them are offering quality that is high-priced, while others are attracting clients with their affordable prices, but their quality doesn’t impress. But, what you need is a perfect balance of quality and price, don’t you? You need to find the most reliable and professional service provider, especially if you belong to the non-technical background. Listed below are some things you need to consider while searching for a suitable WordPress developer or development agency, so that you can discover the perfect find.

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Which Is A Better Blogging Platform – Medium Or WordPress?

Whether personal brand building or business promotion, launching a blog is one of the best ways to spread your message. This is because blogs are trusted to be sources of information for people who are seeking accurate information online. When you decide to put up a blog, one important question that arises is which platform to use. The two most popular platforms are WordPress and Medium. If these are the two platforms on your mind, you may be having a difficult time to choose between the two. But, this blog will help you compare both the platforms and help you make an easier and informed decision.

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Importance And Usage Of Slugs In Your WordPress Websites

Slugs are the few words you see at the end of the URL address of a page or blog post, which describe what the page is about in brief. It could be the same as the title of your page or blog post, or could be something different. Whatever it is, it should be similar and relevant to what the page is about. You can use letters, numbers and hyphens while creating your slug. However, if you don’t create a slug for your page, WordPress will do it on its own by selecting the title of your page as the slug.



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What Has Made WordPress So Popular?

WordPress runs around 66 million websites today. It has around 46000 plugins to enhance the functions of WordPress. It has been translated into around 51 dialects. So, what do all these big numbers tell you? It is clear from these figures that WordPress is one of the biggest and most popular content management systems today. Within only a few years of establishment, it has managed to gather millions of fans with each passing day. Moreover, making it an open source software has aided in millions of downloads. To get yourself added to this large community, get in touch with professional WordPress developers in Bangalore who can help you create the most impressive and cost-effective WordPress website for your business.

What Has Made WordPress So Popular?

WordPress was established in the year 2003 where it began only as a blogging tool. But as time passed by, it went on to become one of the most famous content management systems. Here are the reasons why it stood out from the rest and became so popular.

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How to Optimize Your WordPress Website Speed?

We all know how important a website’s speed is today. Time and again, it has been said that if your website takes more than 3 seconds to load, you start losing customers. 40% of users won’t stay on your site for more than 3 seconds to wait for it to load. With this attention span getting shorter, it is very important to speed up your website loading time. This blog will help you with some tips and tricks to optimize your website loading speed. But, before getting into any of the speed optimizing techniques, you need to first check where your website stands regarding the speed. You can use free online tools like Google PageSpeed Insights, Pingdom Website Speed Test or GTmetrix to determine your website loading speed, and to also know which parts of your website may be causing speed issues. Hire professional and experienced WordPress Web Developers in Bangalore so that you need to not worry about all these issues, as they are well-versed with all that needs to be optimized for faster website loading.

WordPress Website Speed

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