5 WordPress Plugins For Effective Email Marketing

Email marketing is a very effective channel for generating revenue. It is 40 times more effective in acquiring new customers as compared to social media. At present, there are over 2.6 billion email users around the world. If you want to start an email marketing campaign and target a large lot of these billions of users, you can use these WordPress plug-ins to simplify the task of creating and managing your campaigns.



This is a tool for creating landing pages, which is full-fledged in itself and can also be integrated with its WordPress plugin. You can create great landing pages in a matter of only few minutes and have them hooked up to an email list. You can also create custom opt-ins with the help of the various modules LeadPages has to offer, through which you can turn any link on a site into a link that displays a popover subscription form when clicked. Subscribers can join your list or sub-list or webinar with just one click with the help of a LeadLink generated by LeadPages.


Used by more than 7 million people around the world, this is a very popular and powerful email marketing platform which can help you design and send email newsletters in numerous ways. You may use ready-made email templates as well as customize them in your own preferred ways. You can also create highly customizable sign-up forms and checkboxes with various forms. MailChimp allows you to send and track emails, easily manage subscribers, view analytics and setup autoresponders. You can even create campaigns that can send emails to subscribers every time you update your blog.


This plugin isn’t the best featured but, it is modular and thus, more lightweight than other plug-ins. This means that if you want to use only one kind of subscription form, you need to install only this module and not the whole package. Its exit intent pop-up feature catches the visitors action of leaving the site by tracking the mouse speed and visitor’s gestures, which can help you ask the visitors to subscribe to your mailing list before leaving. After you install and activate this plug-in, you can select which kind of form you want to show on your website by selecting Lightbox, Footer Bar or Slide In in the Setup option. Next, you configure it by choosing the opt-in title, duration, loading delay and exit intent. You may customize the opt-in in your own preferred design.

SendinBlue Subscribe Form

This email marketing service provider helps in email marketing, transactional emails and mobile text messaging. It comes with a free membership option and can be used by both beginners as well as advanced users. Its ‘SendinBlue Subscribe Form and WP SMTP’ plug-in lets you create custom subscription forms. You can also create and send newsletters to your subscribers easily. To set up this plug-in, all you have to do is go to your account and copy-paste your API and Secret Keys, and you can right away start creating email marketing campaigns from your WordPress site. With all the amazing features, this plug-in has only two restrictions with a limit of 9,000 mails per month and 60 days availability of the newsletter builder.

Opt-in Panda for WordPress

This is a plug-in with a great feature where you can restrict access to your content by showing only a part of the content. For further reading the complete content, the users will have to scroll down where an opt-in will ask them to subscribe to your emailing list. You can provide an interesting case study, report or something that wants the users to have more of it. This opt-in also allows subscribing using social media. Let the users subscribe with social media channels like Facebook, Twitter, Google+ or LinkedIn in order to view the entire content.

Email remains to be the best marketing solution and helps you promote your business better and connect with your audience giving it a personal touch. If you haven’t engaged someone yet for your email marketing campaign, contact the best WordPress web developers in Bangalore. They can do a fantastic job for you by creating a successful email marketing campaign.