Conversion is one of the most important elements for every online business. You want lots of people to come to your site but more than that you want a majority of people to convert into customers. A higher conversion rate means more business; more business means more revenue; more revenue means access to a larger market. Web design plays a very important role in increasing and decreasing conversions. You need to keep it easy and quick for the users to find what they are looking for so that they are satisfied and are more likely to sign up with you. One of the most important elements of your website design is the conversion form, which will help your satisfied visitors to convert into customers. Here are a few guidelines that can help you optimize your conversion forms in the best possible way.